Servizi
Communications
Brand Messaging & Storytelling
International and Italian Press Office
Media strategy & partnerships
Talent Activations
Strategic Consulting
Brand & Product Launch
Destination Management
Experience Strategy
Hospitality advisoring
Partnerships
Positioning & identity
Project Management
Research & Insights
Creativity
Copywriting
Creative Collaborations
Travel & Hospitality | Food & Wines
La Roqqa
LA ROQQA 5*L is the first hi-end boutique hotel & beach club, in the chic Tuscan seaside town of Porto Ercole, launched in 2024 by Erqole the Italian company of the Swedish holding Qarlbo AB. The company is investing in a program in Southern Tuscany to redevelop and convert a number of decommissioned properties into accommodation and hotel facilities in the luxury segment,, aiming to create job opportunities, thus contributing to the development of the local community and to the preservation and enhancement of the territory.
LA ROQQA is a refreshing take on the hospitality style of the region with a project by Studio Palomba Serafini that pay homage to classic 20th-century Italian design
GRASSI+PARTNERS has been involved in the La Roqqa project in advance the estimated opening and took care of defining all the strategic assets of marketing and communications positioning LA ROQQA as a new and vibrant player in the market, thanks to its outstanding location,design and services.
We defined the tone of voice, the press kit and the teasing campaign targeting the most influential national and international press managing the soft opening in late August 2023 and promoting La Roqqa with Italian and International media as the first project by a new player that is quickly becoming an unparalleled benchmark for the sustainable development of the entire area. With the official first opening season in May 2024 we took care of the relation with Italian press, organizing group trips and individual stays for journalists, influencers and kol assuring great coverage in prominent media outlets such as Corriere della Sera, CN Traveller, Elle Decor, How to Spend it, Vanity Fair, Vogue among others.
