Servizi

Communications

Brand Messaging & Storytelling

Events concepting & management

Influencer Marketing

Italian Press Office

Media strategy & partnerships

Reputation Management

Talent Activations

Strategic Consulting

Destination Management

Experience Strategy

Hospitality advisoring

Partnerships

Project Management

Creativity

Copywriting

Travel & Hospitality | Food & Wines

25 Hours Hotel

25 HOURS Hotels Florence is the first hotel in Italy by the acclaimed Lifestyle Hotel company, now part of the ENNISMORE Hotels Group, an independent subsidiary of ACCOR. Since the project's inception in 2018, Grassi + Partners has had the opportunity to be part of the creative team, advising and helping to build the hotel concept, working side by side with founder and CEO Christoph Hoffman and internationally renowned designer Paola Navone.

In 2019, Grassi + Partners was commissioned to manage the press office and PR activities for the Italian market on the occasion of the hotel's opening. Our main goal was to establish 25 HOURS Hotels as an innovative landmark in Italy, promoting the property locally and nationally. We have, in addition, worked to generate specific interest around the hotel's food & beverage offer, which includes the “San Paolino” restaurant, “I Golosi Alimentari” and the “Companion” cocktail bar.

Our intervention focused on making 25 HOURS Florence a new destination for both the local Florentine public and national travelers. Thanks to an integrated communication strategy and targeted activities, we managed to position the hotel as a trendy place, capable of attracting both residents and tourists, thus consolidating the presence of 25 HOURS Hotels in the Italian scene.